Posted by xo on May 01, 2014 at 08:14:48:
In Reply to: Re: Re: Channel 58 adds a Madison bureau posted by ++++ on May 01, 2014 at 00:45:00:
On the shoestring budget it operates under, I agree CBS58 does news well. Their problems all stem from budget. They were last to go HD. They got their first real set like two years ago after being on for over a decade. Their advertising of the station is minimal. And then something you touched on, their nail in the coffin is the lack of personality. This isn't Walter cronkite tv news anymore. There is a certain chemistry and slapstick required to form the connection between the viewer and the news department. I don't know any of the staff off the air. Maybe they all have tons of personality but the company mandate is to limit it.
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