Re: Re: 93.1 jump?

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Posted by Pedro on December 16, 2012 at 20:50:51:

In Reply to: Re: 93.1 jump? posted by Penn-Dogg on December 16, 2012 at 20:17:42:

See, here's the thing. Local is great and all. But just because you have a live body introducing a Nicki Minaj song doesn't mean you'll vault to the top of the ratings.

The key here, is relevence. A local DJ sitting in a studio talking about the new Nicki Minaj song is one thing, having Nicki Minaj on the air personally talking about her new song is mind-blowing for a CHR audience. And you know what, Ryan Seacrest can do that. Elvis Duran can get better callers and guests than Fish can. The listeners can be Facebook friends just the same with both, too.

But Fish can win, if he can be local and RELEVANT.

I'm not poo-pooing Jamz. On the contrary, I want them to win. But just saying they'll win because they're local isn't why. Z has been phoning it in for years and they still have double the numbers.

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