Posted by Country Boy on June 30, 2015 at 07:30:12:
In Reply to: Re: Magnum changes identity...again! posted by Jeremy Andrews on June 30, 2015 at 00:45:08:
Jeremy, what you fail to grasp is that when you make an identity change, it is to change the perception of the station in the eyes of the listeners. That is exactly why Bliss changed from EZ 92.1 to Lite Rock 92.1 WITHOUT changing the music. To change the perception aka image. And, as we all know, perception is reality. So, Magnum has had 4 different identities in the past 7 months. It does not matter that the music stayed the same, the perception of what the station "is" has changed.
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