Re: Madison radio ratings out


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Posted by The Numbers on October 19, 2014 at 20:38:29:

In Reply to: Madison radio ratings out posted by Meow mix meow meow on October 19, 2014 at 20:09:45:

Market Rank #99 Madison, WI
Summer '14 Nielsen Audio Quarterly Report
12+ Mon-Sun, 6a-12mid
Population: 508,500
Black: 24,400 (5%)
Hispanic: 26,400 (5%)


Station Format Owner Fall 13 Win 14 Spr 14 Sum 14

WWQM-FM
Country Mid-West Family 4.8 6.0 5.1 8.3
WZEE-FM
Top 40/M iHeartMedia 6.9 6.9 7.2 7.3
WMGN-FM
AC Mid-West Family 7.4 8.6 6.7 6.9
WIBA-FM
Classic Rock iHeartMedia 6.2 5.4 6.7 6.0
WJJO-FM
Active Rock Mid-West Family 4.1 4.7 3.5 5.3
WJQM-FM
Top 40/R Mid-West Family 4.7 3.2 4.4 5.0
WOLX-FM
Classic Hits Entercom 6.7 6.2 5.5 4.8
WMAD-FM
Country iHeartMedia 3.6 3.4 4.4 4.6
WIBA-AM
N/T iHeartMedia 5.9 5.4 5.1 4.4
WMMM-FM
AAA Entercom 2.9 3.6 3.2 3.5
WMHX-FM
Hot AC Entercom 2.4 2.3 3.5 2.3
WXXM-FM
Talk iHeartMedia 3.3 2.4 2.6 2.1
WTSO-AM
Sports iHeartMedia 1.9 1.9 1.9 1.6
WHIT-AM
Classic Country Mid-West Family -- -- 0.5 0.7
WOZN-FM
Sports Mid-West Family -- -- -- 0.5


Market Share By Owner

Mid-West Family
21.0 23.1 20.9 26.7
iHeartMedia
27.8 25.4 27.9 26.0
Entercom
12.0 12.1 12.2 10.6


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